LOS ANGELES — The Web version of "In the Motherhood" was a series of five-minute features.

ABC's turned that idea into a 30-minute, 7 p.m. Thursday night comedy starring Megan Mullally, Cheryl Hines and Jessica St. Clair, which premiered last week.

Series executive producer Alexandra Rushfield explains a new cast was chosen because the online actors were not available to be on the series.

The leap from the Web to TV took adjustment.

"A lot of the Webisodes were inspired by users' experiences. And we have also used those and been inspired by those.

"We had to add more story arcs, emotion, things like that, because they're very short. But they were absolutely inspirational to us and, tonally, I think, have a lot in common," Rushfield says.

The end result is a half-hour comedy that looks at friends Rosemary (Mullally), Jane (Hines) and Emily (Jessica St. Clair).

The oft-married Rosemary believes in as little work as possible when it comes to raising her son. Recently divorced Jane is juggling a career and motherhood.

Emily, Jane's younger sister, sees herself as the perfect stay-at-home-supermom.