Mark Fergusson, chief executive officer of Down to Earth food stores, has launched a new Web log online, in keeping with a national trend toward greater interaction between grocery retailers and customers and more transparency in the industry.

Down to Earth is a chain of all-vegetarian grocery stores and delis. According to a published statement, Fergusson will post insights for those who ��regularly seek information to improve their health, contribute to a cleaner and safer environment, and are concerned about the welfare of all living beings, including the innocent animals.�
He also invites comments in return.
Go to the Web site and click on the blog link: downtoearth.org