PacificBasin Communications, publisher of eight local magazines including Honolulu and Hawaii Business, has acquired Lei Chic, a local e-mail magazine covering fashion, shopping and dining out.

Alyson Helwagen, founder of Lei Chic, will join PacificBasin and continue in the role of publisher. In addition, Helwagen has been named Editor for PacificBasin's custom publishing division, and will oversee Ala Moana Magazine, Ward Centers Magazine and Whalers Village Magazine.

"We are excited to bring the unique Lei Chic brand under our umbrella," said Scott Schumaker, vice president and group publisher at PacificBasin. "It's a solid complement to our other titles and lets us deliver the top-quality editorial we are known for through a purely online medium."

Lei Chic was launched in November 2007 and delivers one article per day via email.