KFC Hawaii plans says it plans to launch of a Web site April 15 as part of an new marketing effort that will tap the growing popularity of social online media in an attempt to reach more customers.

The website, www.kfchawaii.com, will provide visitors with the option to download coupons for redemption. Users can sign up for regular newsletter updates and email alerts for special deals, new product information and promotions. Each person who signs up will receive a special coupon.

KFC Hawaii also established Twitter and Facebook accounts in order to interact with their loyal, tech-savvy customers.

"We wanted to reach out to the consumers who are scouring the web for new deals," said Steve Johnson, General Manager of KFC Hawaii. "In this economy everyone is looking for that extra little something that will save them some money. We're hoping to attract new customers while providing added value to our existing ones."