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The Honolulu Advertiser
Posted on: Friday, October 17, 2008

Talking dogs whip Mideast terror film at box office

By Mark Caro
Chicago Tribune

Hawaii news photo - The Honolulu Advertiser

A Chihuahua is served dinner in a scene from “Beverly Hills Chihuahua,” the family-friendly film that has ruled the box office two weekends in a row.

DANIEL DAZA | Walt Disney

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When the economy goes to the dogs, moviegoers follow.

That's the apparent message of the weekend box-office triumph of "Beverly Hills Chihuahua" over the explosive, topical thriller "Body of Lies."

"Body of Lies" came in boasting three-time Oscar nominee/"Titanic" star Leonardo DiCaprio, Oscar winner Russell Crowe and Ridley Scott, who directed Crowe in "Gladiator" and last year's hit "American Gangster." Yet the big names and bigger action-film marketing were no match for Disney's pint-size pooches with Mexican accents, even though "Beverly Hills Chihuahua" already had been out for a week.

According to Monday's final numbers, "Chihuahua" grossed $17.5 million over the weekend, and "Body of Lies" pulled in $12.9 million, leaving it in third place behind the low-wattage horror film "Quarantine" ($14.2 million).

These numbers are being cited as inevitable signs of the times. Last week, after all, was Wall Street's worst ever, and the general population was diagnosed with a case of high anxiety.

Did they choose to relieve their pain by seeing a mega-star thriller about the War on Terror? Nope. They went with the talking pooches.

"Movies that reflect what's going on in society in a realistic way may be a tough sell right now," said Paul Dergarabedian, president of the box office tallying company Media By Numbers.

"With 'Chihuahua,' when you're sitting at that movie, how can you be thinking about your pocketbook or your bank accounts or mortgage, or your stocks and bonds?"

Of course, the PG-rated "Beverly Hills Chihuahua" and the R-rated, torture-depicting "Body of Lies" aren't exactly apples and oranges; they're more like apples and buzz saws.

"This is 'Chihuahua' by default," said Neal Gabler, author of "Life: The Movie" and "Walt Disney." "It's not that America has said, 'Oh, we have to see 'Beverly Hills Chihuahua' because the economy is melting down.' "

Gabler also debunked the "myth" that the nation flocks to escapist movies in dire times. During the Great Depression, he said, movie attendance actually dipped.

"That notion that America whiled away its troubles at the movie theater is not true," Gabler said.

While "Beverly Hills Chihuahua" evoked fond memories of Taco Bell commercials, "Body of Lies" arrived shlepping the baggage of other recent Middle East-themed films that have sputtered: "In the Valley of Elah," "A Mighty Heart," "Rendition," "Lions for Lambs," "The Kingdom," "Grace Is Gone" and this year's "Stop Loss" and "The Lucky Ones."

Should the new movie's apparent failure be interpreted as a continuation of audiences' studious avoidance of this topic? Or was the problem that "Body of Lies" has an unfun title, got so-so reviews and didn't give potential viewers the impression that they'd be seeing anything new?