Fox buys Boardworks, eyes expansion
Advertiser staff
Honolulu resident Mike Fox has bought Boardworks, one of the largest makers of molded epoxy surfboards, for an undisclosed sum and plans to expand the business.
Fox, who founded and later sold Hawai'i Modular Space and a sister company for $42.5 million, purchased the Oceanside, Calif.-based company earlier this month and appointed surf industry veteran Bob Rief to operate it. Boardworks had previously worked with Hawai'i-based C4 Waterman, a company concentrating on the stand-up paddle surfboard market. It is owned by Fox and partners Brian Keaulana and Todd Bradley.
Boardworks said it wants to increase sales and will be looking to add more shapers who produce surfboards that are reproduced through a thermal compression process in China. The company already produces boards based on designs from Hawai'i shapers Ben Aipa, Chuck Andrus and Kirk Pifer.