It's the iconic tourism-industry photo op: The perfect wedding on a lovely, pristine stretch of Hawaiian beach.

It's an image that drives the commercial beach-wedding business and brings tourism dollars to our weak economy.

But it also creates conflicts over the use of the state's beaches, which by law and tradition belong to the public.

Clear guidelines are needed to ensure that all those who use Hawai'i's beaches, from shore fishermen to out-of-town newlyweds, can do so harmoniously.

So it makes good sense for the state Department of Land and Natural Resources to clarify and enforce permit requirements for commercial beach-wedding planners.

Beginning next month, commercial operators must identify the location and size of the area, have proof of liability insurance and pay 10 cents per square foot for a permit.

Stricter government oversight may seem like a burden on a struggling industry. But in this case, it's not.

Following the rules will allow DLNR to develop an accurate survey of beach weddings — number, location and frequency. Accurate information about how this business affects public beaches is necessary for better policy-making.

The rules also protect the state from liability, and the industry from uncertainty over its rights and responsibilities.

But the DLNR should not stifle the business it wants to regulate. It should introduce an online system to make the paperwork as painless as possible. Detailed, timely permit information should be easily accessible. And complaints about violators should be investigated swiftly.

There's a lot at stake. Our beautiful beaches, a vital industry and a happy couple's perfect Hawaiian wedding.