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The Honolulu Advertiser
Posted on: Sunday, January 6, 2008

AFTER DEADLINE
Jones, video staff took us to new level

By Mark Platte
Advertiser Editor

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We owe our success in the field of video to the many reporters and photographers who have learned a new skill set and have made The Advertiser one of the top sites in our company when it comes to video streams.

But the man whose job is to coordinate those assignments and make sure we have a steady flow of quality video is multimedia editor Seth Jones, who was honored last month as one of 15 Gannett Co. supervisors of the year. We are proud of his accomplishment and how he has grown during this new information age.

Ten years ago this month, Jones joined us after leaving a job as photo editor of the New York Post, a brash tabloid that lives or dies by getting exclusive stories and photos in the most competitive media market in the world. Jones' eclectic resume also includes stints as the president of an international media relations company, the manager of General Electric Co.'s news bureau (where he got to know Jack Welch), city editor of the Albany (N.Y.) Times Union and assistant managing editor, copy editor and reporter for the Morristown (N.J.) Daily Record.

Perhaps the biggest challenge of his career, however, came over the past year when The Advertiser transformed itself from primarily a print product with an excellent Web site into an Information Center. Jones, who managed a photography staff of nine, was asked to help revolutionize the way we do things.

It was only a year ago that our staff received its first video training and many of those who volunteered had never held a video camera before, much less known how to produce something viewers would want to watch. But video training energized the newsroom and brought us a range of applicants for the new technology, some of whom had spent their entire journalism careers shooting photos, editing stories or reporting.

Fast-forward a year and video is a way of life around here. On any given day, staffers are out on assignment with their cameras, microphones and headphones, joining photographers and reporters at major stories. One staffer, Leila Wai, specializes in sports videos, especially those that involve our WAC-champion Warriors. Those videos alone have accounted for about 237,000 streams in December. Another staff member, Dave Dondoneau, works the overnight shift and some of those breaking-news videos have attracted strong viewership.

Twenty-two staffers have shot video, from veterans Dave Koga, Gregory Yamamoto, Bruce Asato, Treena Shapiro and Lynda Arakawa to more recent hires such as Mary Vorsino, Caryn Kunz and Christina Failma. Even Food Editor Wanda Adams shows us her kitchen tips and famous recipes on video. Another 18 are eager for a fresh round of training in a few weeks.

But it is Jones who keeps our video cameras humming and has to work with other editors to make sure we can still fill the paper each day, file breaking news posts, produce blogs and keep our online news site the most visited in the state.

When he was honored last month in the newsroom, Jones, in typical fashion, deflected the praise, thanking not just those who volunteered for video but those who had to fill in behind those who shot the video and had to help with other assignments.

He was right, of course. No one person is responsible for producing the over 1,000 videos we've developed or the more than 1.2 million page views they've attracted. But Jones is to be commended for taking new technology and helping set us on a new course.

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