Maui Land & Pineapple Co. made an impressive debut on New York Stock Exchange yesterday, with traders hoisting fresh Maui Gold pineapples, and donning aloha shirts and kukui nut lei on the floor of the venerable exchange as the company's shares rose 2.6 percent.

MLP's shares previously traded on the smaller American Stock Exchange.

"We welcome Maui Land & Pineapple Company's decision to list on the New York Stock Exchange," said Duncan Niederauer, chief executive of NYSE Euronext, the exchange's parent company.

David Cole, MLP's president and CEO said the firm was "proud" to join the roughly 4,000 other companies listed on the NYSE. MLP executives will ring the NYSE closing bell on June 11 in an event timed to coincide with Kamehameha Day celebrations in Hawai'i.