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The Honolulu Advertiser
Posted on: Saturday, June 10, 2006

CD-trade site benefits artists, too

By Mike Musgrove
Washington Post

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www.lala.com

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A new online music service that allows users to trade music CDs for less than $1.50 may have found a way to tackle what has been the recording industry's biggest beef with online file-sharing: compensating musicians and performing artists for their work.

Lala.com, which made its debut at www.lala.com this week, allows members to trade CDs they no longer want for CDs that other members have listed for sale. Membership is free, and each CD trade costs the recipient $1.49.

Of that, some goes toward shipping costs. Lala.com gets a cut — and the company expects to generate revenue by selling information about its users' trading habits to record companies.

Finally, a new foundation started by the company to benefit performing artists will receive about 20 cents from every trade.

The record labels get nothing.

"Some (record companies) think we're really bad; some think we're really great," said Bill Nguyen, a Silicon Valley entrepreneur who co-founded the service.

Lala.com members build two lists on the site: one that names the CDs in their collections that they no longer want and another of CDs they'd like to have.

Nguyen said this week that his inspiration for Lala.com came from the band Fountains of Wayne and the record store Amoeba Music, based in the San Francisco Bay Area, which buys and sells used CDs.

"Record stores have gone the way of the dodo bird. We wanted to create a great record store again," he said. "We're just trying to encourage people to try music; if you get people to listen to music again, there will be great long-term economic impacts."

For years, the recording industry has struggled with declining sales caused, in part, by the number of people who started trading tracks from their music collections over the Internet. The Recording Industry Association of America has been at the center of the controversy and has sued individuals involved in file-sharing.

A spokeswoman for the association would not comment about Lala.com this week.

Lala.com also has a rating feature called Karma that slows the flow of music to users who, for example, gain a reputation for passing along scratched CDs.

Lala.com said it registered 100,000 members during a closed trial version of the service that lasted three months. It has 1.8 million CDs available for trade.