Finance Factors has unveiled today a new marketing campaign that includes advertising images featuring family and friends of company employees throughout its branches in Hawaii.

With a new slogan, “A friend of the family,” the company said it is aiming to distinguish itself from other local financial institutions, and evoke a “warm, friendly and welcoming feeling” with its customers.
Employees have been submitting photos of family and friends to be considered for this campaign. A photo of Operations Supervisor Wendy Deleon-Gabonia’s son, Ocean, was used in the company’s 2009 holiday calendar card.
“This campaign is absolutely from the heart and for me, exemplifies what it means to be part of the Finance Factors family.” said Deleon-Gabonia, who works at the Hilo branch.