IRVINE, Calif. — Kia Motors America is getting involved with the LPGA Tour, agreeing to an endorsement deal with Michelle Wie and a title sponsorship for a new tournament at La Costa Resort.

Considered among the most popular female players, Wie will be the official golf ambassador and spokesperson for Kia Motors. Terms of the deal were not announced.

The Korean-based automaker also will be title sponsor of the Kia Classic, to be played March 25-28 at La Costa Resort north of San Diego. It will be the first time the resort has been on a national golf stage since the Match Play Championship left for Arizona in 2006.