honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser
Posted at 2:12 p.m., Wednesday, March 11, 2009

CFB: Sugar Bowl, BCS extend agreement

Associated Press

NEW ORLEANS — The Sugar Bowl and Bowl Championship Series have extended their agreement through the 2014 bowl season.

New Orleans will be the host of both the Sugar Bowl and the BCS Championship game in January 2012. This will be the second time the city and bowl have hosted both. In 2008, double-hosting pumped more than $400 million into the economy of New Orleans and Louisiana.

Officials say the economic impact of the Sugar Bowl alone annually tops $150 million. Over the past decade, the organization has generated more than $1 billion for the state and local economies.

The 2010 Sugar Bowl is the final game in the current agreement. It will be played on Friday, Jan. 1 and be televised by Fox.