Mark Fergusson, chief executive officer of Down to Earth food stores, has launched a new Web log online, in keeping with a national trend toward greater interaction between grocery retailers and customers and more transparency in the industry.

Down to Earth is a chain of all-vegetarian grocery stores and delis. According to a published statement, Fergusson will post insights for those who “…regularly seek information to improve their health, contribute to a cleaner and safer environment, and are concerned about the welfare of all living beings, including the innocent animals.”
He also invites comments in return.
Go to the Web site and click on the blog link: downtoearth.org