A 48-year-old man died Wednesday following a collision between his motorcycle and a pickup truck in Kahului, Maui.

Maui police identified the motorcyclist as Charles A. Pfirrman, who was pronounced dead at Maui Memorial Medical Center at 6:54 p.m.

Vehicular homicide unit investigators said Pfirrman's 2002 Harley Davidson Ultra Classic touring class motorcycle was headed northwest on Pulehu Road when it collided into a 1998 Chevy pickup truck, which failed to yield the right-of-way to the motorcyclist in making a left turn onto the dirt shoulder of the roadway near the Central Maui Landfill.

The collision occurred 222 feet northwest of the landfill entrance at 3:40 p.m., police said.

Pfirrman was not wearing a helmet.

The death is Maui's eighth traffic fatality of the year as compared with four on the same date in 2007.

As of today, 35 people have died in traffic accidents this year in Hawai'i as compared to 47 by this date in 2007. Motorcyclists have accounted for five of this year's fatalities.