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The Honolulu Advertiser
Posted on: Sunday, February 25, 2007

Your corporate cynicism is showing

Compiled by John MacIntyre

  • Percentage of executives surveyed in the United States, Europe, Asia and Africa who say their companies do not deserve customers' loyalty, according to a survey by the Strativity Group: 70

  • Percentage of executives who say their company does not deliver unique and beneficial products or services: 51

  • Percentage who say their products or services are worth the price they charge: 56

    THE PLAY'S THE THING ...

  • Percentage of advertising and marketing executives who say that employees who are passionate about interests outside the job typically perform significantly or somewhat better on the job, according to a study conducted by The Creative Group: 68

    DOING YOUR OWN THING

  • Percentage of U.S. office workers who have been explicitly informed that their at-work technology use is monitored, according to a survey conducted by lawyers.com: 45

  • Percentage of U.S. office workers who access the Internet for non-work purposes while at work: 69

  • Percentage of U.S. office workers who make or receive personal phone calls on their work phone: 69

  • Percentage of U.S. office workers who send and receive personal messages on their work e-mail accounts: 55

    LATVIAN HOLD 'EM

  • Since mid-2004, amount of money won by Sergejs D., a 44-year-old online gin rummy player from Riga, Latvia, according to GameAccount.com, the United Kingdom and Ireland's largest skill gaming site: $33,133

  • Average annual wage in Latvia: $6,821

    BILLION NEW PHONES

  • Total number of new cell phones shipped to consumers worldwide in 2006, according to a study conducted by the International Data Corp.: 1.02 billion

  • Number of new cell phones shipped in 2005: 833 million

    MAC MAX

  • Rank of "PC vs. Mac" television ad for Apple Inc. in the United States, "Huggies Rock" in Israel and "Slim" for Levi Strauss & Co. in India as the world's most creative ads, according to AdCracker's annual list: 1, 2, 3

    FLEXING THEIR TIME

  • Percentage of middle- and senior-level professional women who have used some kind of flexible work arrangements during their careers, according to a study by the Simmons School of Management: 90

  • Percentage of them who used flexible work arrangements at some point to remain employed full time while managing complex lives: 88

    HIGH PROFILES

  • Rank of Microsoft, Johnson & Johnson, 3M, Google and Coca-Cola in the national Corporate Reputation Survey measuring the corporate reputations of the most visible companies in the United States and conducted by Harris Interactive: 1, 2, 3, 4, 5

    POCKET CHANGE

  • Percentage of Americans who say they remember having used dollar coins to make purchases, according to an Associated Press poll conducted by Ipsos Public Affairs: 49

  • Percentage of Americans who put loose change in a piggy bank or coin jar at the end of the day: 53

  • Percentage who keep it with them for purchases: 42

    TAX REFUNDS

  • Percentage of American taxpayers who said they expect to receive a refund this year, according to a survey commissioned by Taxsoftware.com: 58

  • Estimated number of Americans who say they will give a portion of their tax refund to charity this year: 34 million

  • Percentage who will use their refund for savings or investments: 58.9

    IDLE THOUGHT

    "God loved the birds and invented trees. Man loved the birds and invented cages."

    — Jacques Deval, writer and director