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The Honolulu Advertiser
Posted on: Wednesday, December 19, 2007

Green, warm colors hot in '08 home designs

By Sean O'driscoll
Associated Press

Hawaii news photo - The Honolulu Advertiser

Home design experts are predicting that warm colors will be in for 2008.

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If you thought green home design was big in 2007, wait until you see 2008.

And say hello to warmer colors, goodbye to too-cool-for-school minimalism. Here's what a sample of interior designers and industry insiders say you should be shopping for:

Green is good: Sure, everybody seems to be talking about eco-friendly furniture and finishes.

But Ikea design team spokeswoman Janice Simonsen warns of tacky, pseudo-green designs.

"Caution should be used when using these themes, as they have become a bit of a buzz word in the industry," she said. Look at the entire production cycle of the product, from the paints to the wood, not just some vague "eco-friendly" label.

Recycled and waste materials are very popular, but Simonsen says consumers should check the amount of shipping and transport needed as well as the product itself. Manhattan-based interior designer Claire McGovern of McGovern Design House said green design could be the most important design change of 2008, as long as it's done right and not to fit a trend.

"Most startup design companies are acknowledging the need, and most educated customers are asking about the green qualifications of a furniture piece," she said.

Farewell to minimalism: Dump your Le Corbusier chair and black turtleneck: Minimalism is out.

Susan Gutfreund, who designs for some of the most expensive apartments in the U.S and Europe, said that minimalist white and beige are being pushed out in favor of color, textures and layers. She said there is a move toward warmer colors and away from the shininess and flatness of interiors over the past few years.

"There is a lot of wood and cork coming in, and I'm using a lot of them myself," she said.

Back at Ikea, Simonsen is seeing the same move toward bright colors. Black and white are allowed to stay, but only if they share the room with some surprise and offbeat combinations.

"In 2008, red tones take on a decidedly soft, warm feel, such as watermelon or a carrot orange. Black and white continues to be used, but with unexpected combinations of yellow, lime orange and fresh green," she said.

Simonsen said fruit colors such as lime yellow, kiwi and tangerine will be very popular in 2008, especially when used in the kitchen. But blue will continue to be the No. 1 color choice for homeowners. In 2008, blue will be combined with camel and tan, pale green and yellow, she said.

McGovern says minimalism has been dying for some years now, but she saw a big shift in the fall of 2007. She is happy to see the end of "boring" geometric perfection.

"I predict that we might even be moving into a design age that recalls baroque more closely than ever before," she said.

Mix and match: Leatrice Eiseman, executive director of the Pantone Color Institute, said she has seen a huge move toward eclecticism as the Internet and home design centers bring more awareness. She sees a big move away from "themed" rooms in which everything must comply with an overall motif, such as country kitchen or a maritime-themed bedroom.

"Once there was a theme or mood. ... People can be traditional, but you are going to see more mixes," she said.

Eiseman sees the common sofa and carpeted floor mixed with a very modern coffee table.

"You will see much less hesitancy to mix," she said.

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