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The Honolulu Advertiser
Posted on: Sunday, December 3, 2006

Lots of Gen-Yers like to put selves at top of holiday shopping list

Compiled by John MacIntyre

  • When it comes to shopping for the holidays, percentage of 18- to 34-year-olds — known as Generation Y — who are putting one name at the top of their list — their own, according to a survey conducted by Harris Interactive and commissioned by Gap Inc.: 32

  • Percentage of Generation-Yers who say they enjoy buying gifts for their parents: 14

    TOO MANY HOUSEGUESTS

  • Percentage of U.S. adults who say they feel like hotel employees when hosting guests for the holidays, according to a survey by hotels.com: 81

  • Average value per night that U.S. adults believe their "hotel-like" guest accommodations at home are worth: $130

    SEASONAL TRYOUTS

  • Percentage of U.S. hiring managers who say they are recruiting for holiday positions this year, according to a study conducted by http://CareerBuilder.com: 23

  • Percentage of U.S. hiring managers who expect to pay their seasonal employees more than last year: 24

  • Percentage of U.S. hiring managers making holiday hires who say they will treat holiday employment as an "extended job interview" and offer permanent positions to some seasonal employees: 86

  • Percentage of U.S. hiring managers who rank employee refusal to work certain hours as the "biggest turnoff" when recruiting for holiday positions: 28

    CARDS BY THE YARD

  • Rank of the popularity of Christmas cards compared to all other greeting cards, according to the Greeting Card Association: 1

  • Projected number of Christmas cards that will be purchased in the United States this year: 2 billion

    THE RE-GIFTING CRAZE

  • Percentage of Americans who admit to re-gifting and who plan to re-gift in the future, according to a survey conducted by Tassimo Hot Beverage System and Harris Interactive: 50

  • Of those who have re-gifted, percentage who have done so more than one time: 93

  • Percentage of those who have re-gifted who said that to the best of their knowledge, they have never been caught re-gifting: 90

    ONLINE SALES RISING

  • Total value of expected online retail sales in the 2006 holiday season, according to a study conducted by Forrester Research: $27 billion

  • Percentage increase over the total amount spent last year: 23

    THE POSTMAN GROANS

  • Number of letters, packages and cards delivered by the Postal Service between Thanksgiving and Christmas last year, according to the Postal Service: 20 billion

  • Approximate number of packages delivered by the Postal Service every day last year between Thanksgiving and Christmas: 1 million

    Where's mine?

  • Percentage of wealthy philanthropists who said that "meeting critical needs" is an important motivator when making charitable donations, according to "The Bank of America High Net-Worth Philanthropy Study," conducted by The Center on Philanthropy at Indiana University: 86.3

  • Percentage of respondents who cited "giving back to society" as an important motivator: 82.6

  • Percentage who said "feeling that those who have more should give to those with less": 81.5

  • Percentage who cited a desire to "limit the funds available to my heirs": 8

    CHOCO-HOLIDAYS

  • Estimated percentage of America's 2005 gourmet chocolate sales that were accounted for by the Easter Bunny, Santa Claus and Cupid, according to Gourmet Chocolate in the United States, a new report from market research publisher Packaged Facts, a division of http://MarketResearch.com: 25

  • Estimated value of seasonal sales by 2010: $1.8 billion

    HIGH-VALUE GIFT CARDS

  • Number of gift cards the average shopper purchased last holiday season, according to a survey by BIGResearch: 2

  • Amount spent on gift cards per average shopper: $135.28

    IDLE THOUGHT

    "The nice thing about standards is that there are so many of them to choose from."

    — Andrew Tannenbaum, computer science professor